Screen shot 2013-07-11 at 2.08.37 PMServices: branding, copy writing, project management, merchandising

Project: Created a brand that builds upon the collection’s nature inspiration and positioning in the better tier of the market. Established a voice that speaks to the mom or grandmother looking for high-quality, differentiated special occasion wear. Managed the website design and build. Worked closely with the designer on the design and merchandising of the brand’s upcoming wholesale collection.

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