Services: Established voice, wrote web copy

Project: Created a voice for a timeless special occasion girls’ wear collection that mixes fashion and philanthropy. Complemented the visual aspects of the branding, which were already in place, with an equally impactful tone. Matched the collection’s sweet aesthetic by using vivid, nostalgic language to tap into our collective fond memories of childhood. Unlocked our innate compassion when describing how the line aims to reach girls in need.

Visit Who’s Little?.