Apparel & Accessories Consulting Services

  • Feasibility consultations
    —helping designers determine how to develop their ideas into a workable business model
  • Branding
    —assisting companies develop and articulate their niche within the market
  • Business plan assistance
    —providing research and writing services
  • Industry matchmaking
    —connecting companies with children’s wear professionals
  • Industry and competitive analysis
    —determining how brands can better capitalize on the  opportunities in the market
  • Merchandising/line reviews
    —assisting designers with putting together appealing, marketable collections
  • Marketing collateral development
    —defining a voice and developing content that appeals to the trade and consumers

Freelance Writing

  • Journalism
    —researching and writing feature-length stories as well as shorter blog posts pertaining to fashion and business
  • Copywriting/product descriptions
    —crafting lively, engaging product descriptions and web copy for B2B and e-commerce sites
  • Website copy/brand identity
    —writing bios, backgrounders and about us copy that expresses what the brand and principals are all about
  • Social media feeds
    —planning, managing and executing Facebook and Twitter campaigns designed to boost visibility, create repeat impressions, and engage and entertain fans and followers
  • Newsletters
    —planning, laying out and writing B2B and consumer e-newsletters that bring brands to life
  • Advertising and advertorial copy
    —writing compelling advertising and advertorial content that differentiates brands 

Public Relations

  • Press kit preparation
    —writing press releases and supporting marketing collateral that express brand identity

To contact me, email caletha_style@ymail.com.

Advertisements